Did You Know Taylor Swift Wore An Indian Designer's Jewellery In Latest Album?

Global pop star Taylor Swift has turned the spotlight on South Asian craftsmanship by wearing jewellery by an Indian-born designer, Nilofar Jaques, founder of Anayah Jewellery, in her latest album, The Life of a Showgirl. The news has sparked excitement among design enthusiasts, symbolising a growing global appreciation for desi luxury.

An Unexpected Spotlight

For Jaques, the moment came as a complete surprise. She reportedly learned about Swift’s look when an image featuring the singer wearing her brand's signature choker reached her inbox. The piece, known for its intricate cubic zirconia detailing, reflects the brand’s signature blend of sophistication and craftsmanship.

The designer described the experience as surreal, a creative milestone she had not anticipated so soon. What began as a personal pursuit of design excellence has now placed her brand in front of a global audience. The recognition, she says, is not just about fame but about validating the skill and dedication of artisans who bring each design to life.

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Who Is Nilofar Jaques?

Nilofar Jaques, who was previously part of the finance industry, left her stable corporate role to follow her passion for design. During her maternity break, she began experimenting with jewellery concepts that merged Indian traditional detailing with a contemporary aesthetic, eventually evolving into a full-fledged brand. Founded officially in 2019, her brand represents the intersection of heritage and modern glamour. 

According to Jaques, each Anayah piece is handcrafted by Indian artisans. The designs balance cultural depth with modern sensibility, creating jewellery that feels both timeless and relevant. The brand has become known for its intricate work, attention to detail, and accessible luxury jewellery that can be passed down like an heirloom yet enjoyed for everyday wear.

Jaques says her inspiration stems from both her Indian roots and her life in London. This duality allows her to create designs that speak to a global audience while staying deeply connected to her heritage. “Every piece we make tells a story — not just of style, but of culture, memory, and self-expression,” she once explained.

Taylor Swift is not the only global artist who has worked with Jaques. Recently, American singer-rapper Doja Cat also sported Anayah jewellery in her latest album, VIE.

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Redefining Global Luxury

Taylor Swift’s choice to wear Anayah is being viewed as part of a broader cultural shift in fashion — one that celebrates diversity, craftsmanship, and individuality. For Jaques, it’s a sign that independent brands with authentic roots can resonate beyond borders.

As Jaques gains recognition, its philosophy remains the same: to create jewellery that feels personal, expressive, and joyful. She continues to see her work as a tribute to her heritage and a reflection of contemporary creativity. 

Her journey from banking professional to global designer stands as a reminder that passion, when paired with purpose, can truly redefine the meaning of modern luxury.

Views expressed by the author are their own.