Solopreneur Rajni’s ambition for business growth motivated her to learn to use digital tools and adapted her struggling offline business by moving it online. The 20% hike in her earnings was her reward and this is how she made it happen.
Rajni, a resident of Siwana village in Haryana, was a teacher when the pandemic struck, forcing her to quit her job. Not the type to sit idle, she started looking for ways to keep herself occupied.
After trying different things, she started a shop selling garments and cosmetics. Her entrepreneurship journey, however, was full of challenges. She didn’t have the business acumen required to run her shop well. There was no awareness of the shop among potential customers. Rajni struggled to make sales.
Customers now know about my shop. As it’s online, it’s easy for them to see the kind of products I sell and place their orders – Rajni
She didn’t give up and kept thinking of ways to boost her income. That’s when she found the WomenWill program and enrolled in it. She learnt about various business tools from the entrepreneurship training that the course provided through short, simple, vernacular videos. This helped her overcome the gap between her business knowledge and sales by learning how to use business tools for growth.
Within a few months after completing her training, her offline business moved online successfully, with a 20% hike in her earnings.
“Customers now know about my shop. As it’s online, it’s easy for them to see the kind of products I sell and place their orders,” Rajni says, adding that she can deliver products to customers right from the comfort of her home. She now aspires to grow her business further and employ other women who want to be financially independent.
With thanks to Google for permission to publish this series of stories about women entrepreneurs who have benefited from the WomenWill platform