Urmila Asher Started Her Food Business At 77

Urmila Asher doesn't get bogged down by the challenges that life throws at her. For instance, she started her good business at 77 to support her family financially.

Charvi Kathuria
07 Jun 2023 Updated On Aug 23, 2023 16:05 IST
gujjuben urmila urmila asher
Urmila Asher was 77 when she started her food business Gujju Ben Ka Nashta along with her grandson Harsh. What motivated her to do so? She wanted to help her family financially and share her love for food with everyone.

Her life has been full of tragedies. Her daughter was only two years old when she fell from a building and died. Some years ago, she lost both her sons too. One died of heart disease and the other one was suffering from a brain tumour but she never let any of these setbacks bog down her spirits. "Death is the ultimate truth. Why waste time crying about it? I have always chosen to focus on what I have and what I can do", she explained.

Another blow to her life came in 2019 when her only grandson Harsh met with an accident and lost his lower lip. "The accident had affected his self-esteem badly. He stopped stepping out of the house. His shop was also shut down due to the pandemic. We were struggling financially but I had faith in HIM and knew that our misery was temporary", she said.

But she didn't let this tragedy affect him. She assured him that his dadi is always by his side. "I had been an excellent cook since childhood and so, we came up with a plan of starting our Gujarati snack business 'Gujju Ben Na Nashta' to rebuild ourselves. We prepared almost 500 kg of pickles in 20-25 days for the orders. To my delight, they were an instant hit among people living there. Gradually, we started selling thepla, dhokla, Puran poli, farali and other Gujarati snacks as well. We hired more people and expanded our business."


Death is the ultimate truth. Why waste time crying about it? I have always chosen to focus on what I have and what I can do - Urmila Asher

"Within a year, our revenue touched Rs. 45 lacs but the satisfaction I feel on seeing people eat healthy food is my actual reward. By God's grace, I am a TEDx speaker now. I have been travelling to various cities sharing my story with others and motivating them to never give up in life", she said.

She also started her YouTube channel some time ago where she shares all her healthy recipes with youngsters and gets a lot of love. Her afternoons are reserved for shooting and recording videos for her channel.


What's in store for her business? She and her grandson want to take Gujju Ben Na Nasta to International airports. "We’ve been receiving orders from America, South Africa, Australia, and sometimes we can’t cater to them. I want to do justice to Dadi's hard work which is possible only if we expand. We are currently serving in South Mumbai, but definitely planning to scale up. Our pickles and Khakhras will be on Amazon, Flipkart, and other marketplaces very soon”, her grandson mentioned.

Suggested Reading : 91-Year-Old Thai Grandmother Attains Bachelor’s Degree


#Shepreneurs #Gujju Ben Na Nashta #Digital Women Hub #Urmila Asher