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Dallas Wings guard Paige Bueckers, right, works the floor against Indiana Fever guard Sophie Cunningham during the second half of a WNBA basketball game Friday, Aug. 1, 2025, in Dallas. (AP Photo/Julio Cortez)
The USA's Women's National Basketball Association is dealing with a sex toys epidemic, as at least five recent games have been disrupted by lewd objects being hurled at athletes mid-game. In one incident, a 12-year-old girl in the audience was hit with an adult toy during a Brooklyn tournament. While headlines treated it as a shocking or “bizarre” moment, the truth is far more disturbing. According to reports, two suspects have been arrested, while authorities continue investigating the issue.
These acts weren’t harmless pranks; they were a public display of disrespect, a symbol of how society continues to sexualise and objectify women, even in spaces where their skill, talent, and dedication should be the only focus. How far have we normalised this? And where are we heading with this?
We Are Not Objects
They were there to play, to compete, to inspire, not to be targets of someone’s joke or sexualized attention.
Objectification is normalised. In sports, women’s appearances are dissected more than their performance. In offices, remarks about a woman’s clothing or body are casually dismissed as humour. On social media, viral content often highlights sexualised disruption instead of celebrating skill or accomplishment. And in politics, media, and entertainment, women are consistently reduced to their bodies rather than their ideas.
Misogyny doesn’t just harm women; it teaches everyone that sexual harassment is acceptable, that disrespect is tolerable, and that women’s professional achievements are negotiable.
Talent Is Not a Shield
Indeed, talent alone does not protect women from harassment or objectification. Women in offices, classrooms, politics, and public life constantly navigate a world where their competence is questioned, their presence sexualised, and their accomplishments minimised. Where are we heading with this if we allow society to continue measuring women by appearance rather than merit?
Objectification is not harmless. It has a profound psychological impact: anxiety, self-consciousness, pressure to conform to unrealistic standards, and constant vigilance in public spaces. It erodes confidence, discourages participation, and sends a message that women’s presence, effort, and skill are conditional. Patriarchy thrives on this culture of normalised disrespect, where sexualized behaviour is trivialised or even celebrated.
Beyond the Court: Society at Large
The WNBA incident is extreme, but it reflects a reality far broader than sports. This normalisation perpetuates gender inequality and entrenches patriarchal control over women’s professional and personal spaces. We’ve reached a point where a sex toy thrown on a basketball court is treated as a spectacle for laughs instead of what it truly is: harassment.
Society needs to confront a hard truth: sexualised harassment and objectification are not isolated incidents. They are cultural patterns, reinforced by media, social norms, and institutions that fail to hold perpetrators accountable. Patriarchy benefits from this normalisation, keeping women constantly navigating unsafe and devalued spaces.
Collective Responsibility
Change requires more than rules; it requires cultural accountability. Leagues, workplaces, and institutions must enforce anti-harassment policies rigorously. Media must prioritise skill and achievement over sexualization. Social media platforms must stop glorifying harassment as entertainment. Parents, teachers, and mentors must educate the next generation about the importance of consent, respect, and equality.
Fans and audiences also bear responsibility. Laughing at sexualising pranks, sharing viral videos of harassment, or dismissing women’s dignity as trivial only perpetuates the culture of objectification. Respecting women means valuing their talent, intelligence, and contribution, not reducing them to sexual objects for amusement.
Stop Laughing, Start Respecting
Sports, entertainment, and public life can be mirrors of society. When female athletes are sexualised, it reflects a broader cultural failure to respect women as professionals and human beings. Until we confront this cultural problem, incidents like the WNBA disruption will continue to occur. Until society stops trivialising sexual harassment, women will constantly navigate spaces where respect is conditional.
Women are not props, objects, or entertainment for anyone’s amusement. They are professionals, creators, leaders, and humans deserving dignity, recognition, and respect. Society must confront the cultural patterns that allow sexualisation to thrive. Harassment is not “fun,” objectification is not “harmless,” and trivialization is not “normal.”
If we fail to act, we will continue perpetuating a world where half the population is devalued and disrespected daily. It is time to stop tolerating it, stop normalising it, and start creating a culture where women are celebrated for their talent, not reduced to objects.