Woman Goes Viral For 'Caveman' Skincare Trend: What Is It About?

The viral TikTok trend by Tia Zakher has been grabbing global attention for her unique skincare routine, which includes no cleansers, no serums, not even water. Known as the Caveman Method, this routine involves completely avoiding any skincare products and allowing the skin to regulate itself naturally. While some find Zakher’s approach empowering and a form of self-liberation, others see it as risky or performative. But beyond the debate, this trend pushes us to rethink beauty norms and our relationship with self-care.

Redefining Skincare: From Consumerism to Conscious Choices

Many people today feel overwhelmed by flashy, multi-step skincare routines. For some, these routines are not only exhausting but also financially inaccessible, making them feel left out. In this context, Zakher’s decision to abandon all skincare products feels liberating — a path that’s simple, affordable, and available to anyone. Her approach offers an escape from the consumerism that drives the beauty industry. Social media often glorifies flawless, glassy skin, with endless reels dramatising a single pimple as a crisis. This sets unrealistic standards that can be mentally draining.

As Zakher told USA TODAY, “Why not just drop everything... and see what my skin is able to do naturally?” Her experiment feels like a quiet rebellion — a return to nature and authenticity.

While Zakher’s method may feel refreshing, dermatologists warn of potential skin issues like retention hyperkeratosis, where dead skin doesn’t shed properly, leading to clogged pores, bacterial buildup, and inflammation. Skincare isn’t just about aesthetics — hygiene matters too. Even those embracing minimalism can care for their skin without completely abandoning basic cleansing.

A key concern is that Zakher didn’t consult a dermatologist before trying the Caveman Method, raising doubts about its safety and credibility. Some even accused her of faking it, attempting to recreate her skin texture using clay masks. However, after testing, many ended up believing her condition was real. Like most viral trends, Zakher’s experiment attracted both praise and criticism — yet she has handled it with grace and confidence.

To be fair, Zakher’s method might work for some but not for everyone. Each person’s skin has unique needs shaped by factors like genetics, lifestyle, and diet. The wisest approach is to first understand your skin type by consulting a dermatologist before making any drastic changes. While the Caveman Method may suit certain individuals, for others it could lead to harm. What matters most is balance and self-awareness, not blindly following trends. Skincare is personal — and embracing your skin as it is, while nurturing it gently, is far more empowering than chasing unrealistic standards.