Wendell Rodricks hands over the reigns of his label to protégé Schulen Fernandes

Schulen Fernandes, who has worked with Wendell Rodricks since she passed out from college will take over the reigns from his label, as he retires

Ria Das
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Wendell Rodricks,designer
India's guru of minimalism - designer Wendell Rodricks has chosen a woman to take his legacy forward. Enter Schulen Fernandes, one of Wendell's best creative minds right now, who has worked with Rodricks since she finished College. At the opening day of Lakme Fashion Week (LFW) Winter/Festive 2016 on Wednesday, the Padma Shri awardee Rodricks looked proud and confident,wrapped up his last runway presentation and announced that he will be handing over the reigns of his fashion label to Fernandes.

Schulen Fernandes takes over from Wendell Rodricks Wendell Rodricks hands over fashion label to Schulen Fernandes ( Picture Credit: Instagram)

Fernandes and Rodricks presented a gorgeous collection of Wendell’s label with a brand new collection called Trapezoid at LFW Winter/Festive 2016.  Schulen started working under Wendell since she finished her college. Schulen is a versatile designer with more than 14 years of Retail and Fashion experience. After working with different Design and Merchandising firms, she took up her career as a permanent stylist alongside creating and styling features for various print media. Schulen is known for her work in Advertising Films as well, having worked on brands like Tata Sky, KFC, Samsung and Ebay.  Her styling for Tanishq, Cosmopolitan and Kaya Skin looks also got her recognition . She has also worked for the Times Group's  'SQS Supastars’ music video.However, Schulen’s real glory came when her work featured in ICC 2011 'official world cup anthem'’ music video.   Till date, she has completed over 80 projects while working with a varied number of production houses.

Wendell and Fernandes collection The Wendell- Fernandes collection at LFW ( Picture Credit:

Also read: Is Indian fashion taking a feminist stand?

Wendell wanted someone to take over who understood his philosophy from the root, and who could bring a similar essence to each design of his label.  Well, who could be better than his favourite student, Schulen as she took over his legacy on the ramp with the same amount of elegance. “It was an easy transition for me to leave the label with her because I know I am leaving it in trusted hands," Rodricks said, reported by Firstpost.

All we can say is that we wish the and vibrant designer best of luck for her new responsibility, and hope to see great collections from her.

( Info source about Schulen Fernandes: Linkedin)

Feature Image Credit:  YouTube


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Lakme Fashion Week women designers in india Schulen Fernandes Wendell Rodricks