End Of An Era: Donatella Versace Passes The Creative Baton After 30 Years

After nearly three decades at the helm of one of the world's most iconic fashion houses, Donatella Versace has officially stepped down as Creative Director of Versace. The fashion legend, who took over the brand following the tragic murder of her brother Gianni Versace in 1997, will now transition into the role of Chief Brand Ambassador, continuing to represent Versace on a global scale.

Taking to Instagram on Thursday, March 12, Donatella announced her decision, revealing that Dario Vitale will take over as the new Chief Creative Officer starting April 1, 2025.

Donatella Versace Steps Down

“Championing the next generation of designers has always been important to me,” she wrote in her post. “I am thrilled that Dario Vitale will be joining us and excited to see Versace through new eyes. I want to thank my incredible design team and all the employees at Versace that I have had the privilege of working with for over three decades.”

She also paid tribute to her late brother, Gianni Versace, stating, “It has been the greatest honour of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity.”

View this post on Instagram

A post shared by Versace (@versace)

A New Era for Versace

Dario Vitale, a seasoned designer with an impressive track record in luxury fashion, will now lead the brand’s creative vision. Expressing his enthusiasm for the role, Vitale said, “I am honoured to join Versace and build upon its rich heritage.”

Donatella’s transition to Chief Brand Ambassador ensures that she will remain an integral part of Versace’s identity, continuing to promote the brand on the global stage.

Donatella’s Legacy in Fashion

Donatella Versace’s impact on the fashion world is unparalleled. Born in Italy, she was a self-proclaimed ‘spoiled child’ who developed her signature look—platinum blonde hair and bold eyeliner—during her teenage years. She had initially intended to pursue a career in PR but ultimately became one of the most influential designers in the industry.

After stepping into the limelight with her first couture show for Versace Atelier in 1998, Donatella quickly solidified her reputation. Her close relationships with A-list celebrities—including Madonna, Jennifer Lopez, Lady Gaga, and Demi Moore—helped propel Versace to new heights. Today, she remains the most-followed fashion designer on social media, boasting over 12 million Instagram followers.

In a post on Instagram on March 13, Donatella paid tribute to her late brother, captioning the post, "I hope I've made you proud so far." 

View this post on Instagram

A post shared by Donatella Versace (@donatella_versace)

Iconic Versace Moments We’ll Never Forget

Elizabeth Hurley’s Black Safety Pin Dress (1994): 

One of the most unforgettable creations under Donatella's influence was the Black Safety Pin Dress that Elizabeth Hurley wore at the 1994 premiere of "Four Weddings and a Funeral." This daring design became an instant sensation and is often hailed as one of the most iconic dresses in fashion history.

Jennifer Lopez’s Green Jungle Dress (2000): 

In 2000, Jennifer Lopez graced the Grammy Awards in a plunging Green Jungle Print Versace Dress that garnered worldwide attention. The dress was so influential that it reportedly inspired the creation of Google Images due to the sheer number of people searching for photos of it. 

Britney Spears at Milan Fashion Week (2002): 

In 2002, Britney Spears attended the Versace Spring/Summer 2003 Fashion Show in Milan, wearing a stunning one-shoulder gown from the label's Fall 2002 collection. This classic nude mesh dress was hand-embroidered with multicoloured beads, with a thigh-high slit.

Angelina Jolie’s Leg-Baring Gown (2012):

Angelina Jolie's appearance at the 2012 Academy Awards became instantly iconic, thanks to her Leg-Baring Black Versace Gown featuring a thigh-high slit. The dress not only showcased Jolie's elegance but also became a viral sensation in no time.

Beyoncé’s Custom Versace Look (2023): 

In 2023, during her Renaissance World Tour, Beyoncé celebrated her 42nd birthday in a custom Atelier Versace ensemble that captured her audience and fashion enthusiasts alike. Versace's timeless design perfectly complemented the energy and artistry of the Renaissance World Tour.

Donatella Versace’s stepping down marks the end of an era for one of the fashion’s most legendary houses. With her new role as Chief Brand Ambassador, her legacy remains woven into the very fabric of Versace.

In the words of Donatella Versace herself, “Versace is in my DNA and always in my heart.”