Taylor Swift Named World’s Highest Paid Celebrity By Forbes
The year 2019 is already dominated by Taylor Swift, who has been announced as the world’s highest-paid entertainer on Wednesday by the annual Forbes Celebrity 100 list. Her recent, most colourful song yet, “ME!” created a lot of buzz this year, she is now closely followed by two members of the wider Kardashian clan – reality star turned cosmetics queen Kylie Jenner and rapper Kanye West. The singer-songwriter hasn’t even released her Lover album yet.
Forbes estimated her earning to take the take the No. 1 spot with a whopping income of $185 million, a 131% jump over her $80 million haul in 2018.
At No. 2 Kylie pulled in $170 million, as well as Swift’s on-and-off rival Kanye West earned $150 million.
Swift topped the 2016 Celebrity 100 with $170 million, and once again touring was a big success for the haul. The Reputation stadium tour brought in $266.1 million domestically and $345 million overall. Her total was also reportedly helped by a deal with Netflix to air the Reputation tour live special, as well as endorsement deals with Apple, AT&T and Diet Coke.
According to Forbes’ annual list of the 100 highest paid celebrities, “The pop singer has topped the Celebrity 100 before—in 2016, she captured the No. 1 spot with $170 million, courtesy of The 1989 World Tour. Touring continues to play a crucial role in Swift’s road to the top. The Reputation Stadium Tour surpassed her own 1989 World Tour as the highest-grossing in the U.S., raking in $266.1 million domestically, according to Billboard Boxscore. The 53-stadium trek ultimately reached 36 cities, seven countries and four continents, closing with $345 million overall.”
“ME!” was the pop star’s first album after her 2017 album Reputation. Talking about the song, Swift said, “Me! is a song about embracing your individuality and really celebrating it and owning it,” she told “Good Morning America” host Robin Roberts about the single.
Feature Image Credit: Taylor Swift Me! song