Time To Retire Razors? Kim Kardashian Launches Faux Pubic Hair Thongs

It seems Kim Kardashian has done it again, broken the internet, bent the rules of beauty, and this time, added a little faux fuzz to the mix. Skims’ newest invention, the Faux Hair Micro String Thong, lovingly dubbed the “bush thong”, sold out in less than 24 hours. Yes, you read that right. We’ve gone from spending decades waxing, lasering, and plucking our pubic hair into extinction, to now buying it back in twelve colours, nine sizes, and a $30 price tag.

If irony could be worn, this would be it.

For years, the beauty industry convinced women that a hairless body was the standard of hygiene, desirability, and “modern womanhood.” Entire aisles were devoted to razors that promised smoothness like a dolphin. And now, in a stunning reversal of capitalism’s favourite trick, we’re celebrating the return of the bush, as long as Kim Kardashian sells it and arrives in sleek beige packaging.

It’s almost poetic: the very thing women were told to remove is being marketed as empowerment. It's giving self-acceptance, but make it retail.

The timing couldn’t be better or worse, depending on how you see it. Last year, Skims launched another viral hit: the nipple bra, designed to give the illusion of perky nipples, even when you’re not cold or remotely interested. It’s as if Kim looked at centuries of female discomfort and said, “Let’s monetise that, but make it chic.”

Together, the nipple bra and the bush thong form a perfect duo. One fakes what society told us to hide, the other sells what we were taught to remove. The message is clear: you can be natural, as long as it’s curated.

Of course, this isn’t just about underwear — it’s a cultural mirror. We’ve entered the era where authenticity itself is a product line. Want to feel empowered? There’s a subscription box for that. Want to rebel against beauty standards? Here’s a faux bush, hand-delivered in minimalist packaging. The revolution will be televised and available in your size.

But beneath the humour lies a sharper truth. The bush thong isn’t really about celebrating body hair; it’s about the relentless ability of capitalism to rebrand shame into an aesthetic. It’s the same cycle: shame, remove, reclaim, resell. What once made women feel “unfeminine” now makes them feel “fashion-forward.”

To be fair, there’s something oddly liberating about the chaos of it all. Maybe this is what post-modern feminism looks like: nipples that never drop, pubic hair that never grows, and a generation of women who can laugh at the absurdity while still clicking add to cart.

Still, you have to admire the audacity. Skims has turned the most personal parts of womanhood into a viral empire, and somehow, we’re all in on the joke. Maybe the real empowerment isn’t in the faux hair or the perfect nipple shape, but in the fact that women today can look at this circus and say, 

“At least I get the irony.”

So here’s to the new era of liberation — the glossy, limited-edition, faux-furry kind. The bush is back, ladies. But only if it’s Skims-approved.

Views expressed by the author are their own.