The running joke is that women take hours to get ready, they are fussy and conscious of their appearance. As a result of which they are more affected by likes and comments on social media profiles and its lack thereof. Such unfounded stereotypes can also be dismantled through concrete research as the one recently released by the Kaspersky Lab in Moscow, Russia.

The study suggests that 14 per cent of men would rather get more social media attention than share a realistic portrayal of their lives. In lieu of likes, 9 per cent of men are more inclined to post a naked photograph of themselves as opposed to a 5 per cent of women.

Men are likely to get upset if they are unable to get a sufficient number of likes. Twenty-four per cent worry that they’ll be dismissed as being unpopular by their friends if fewer people like their post, as compared to 17 per cent of women. Twenty-nine per cent of men also admitted that if somebody close to them doesn’t like their social media posts, they tend to get upset.

With women being constantly told to mind their manners, it seems that society itself has given men the liberty to be more reckless on the internet. As a result, 15 per cent of men said they would be comfortable to post a photo of their friends under the influence of alcohol in comparison to 8 per cent of women.

According to a PTI report, Evgeny Chereshnev, Head of Social Media at Kaspersky Lab says, “In their search for social approval, people have stopped seeing the boundary between what is okay to share, and what is better kept private.”

One in ten people are more likely to tweak the truth on social media and men are at it more frequently than women. In comparison to 7 per cent of women, 14 per cent of men admitted that they would reveal something confidential about a co-worker, 13 per cent are keen to post confidential information about their employer as well. And 12 per cent would be more than happy to reveal something embarrassing about a friend, compared to 6 per cent of women.

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