On Sunday, as a part of his monthly talk show, ‘Man Ki Baat’ PM Narendra Modi initiated a new campaign named ‘Bharat Ki Lakshmi’ to recognise and appreciate the endeavours and achievements of women in India who have worked for public welfare. He said that the campaign can be highlighted on social media platforms through the hashtag #BharatkiLakshmi. Besides, he has also urged his listeners to inculcate the idea of sharing and lighting up the houses of those who cannot afford to celebrate Diwali.

Key Takeaways:

  • On Sunday, during ‘Man Ki Baat’, PM Modi launched the ‘Bharat Ki Lakshmi’ campaign to honour the achievements of the women in India who have worked for public welfare. 
  • The campaign launched online is marked by the hashtag #BharatKiLakshmi.
  • #BharatKiLakshmi is already trending on Twitter celebrating the achievements of women.
  • He also urges his listeners to inculcate the idea of sharing and lighting up the houses of those who cannot afford to celebrate Diwali. 

Women Empowerment through Bharat Ki Lakshmi campaign

PM Narendra Modi is exceptional in connecting with the citizens of the country and influencing them to use social media platforms. Through Man Ki Baat, he has addressed many issues and launched effective campaigns. The recent campaign on water conservation in India is an example of the importance and effects of his talk show.

Amidst the festive season of Navratri, when female power and energy is celebrated, and the festival of lights, Diwali, PM wants to honour women across the country who have done exceptional work in favour of public good. He has suggested conducting public programmes especially to felicitate the achievements of women.  According to PM Modi, these women are the incarnation of Goddess Lakshmi who brings peace and prosperity. During Diwali it is believed that Goddess Lakshmi comes home, similarly he wants to revive and recognise the achievements of the Lakshmis of India through Bharat Ki Lakshmi campaign.

He has urged the listeners to share stories of achievements of women that they know with the hashtag #BharatKiLakshmi on the social media platforms.

The campaign Bharat Ki Lakshmi underlines a strong message of women empowerment that the PM wants to address. He has urged the listeners to share stories of achievements of women that they know with the hashtag #BharatKiLakshmi on the social media platforms.

During the radio talk show, he said, “There are several daughters, daughters-in-law who are doing exceptional work … some are teaching poor children, some are spreading awareness about health and sanitation. Many are serving as doctors, engineers…as lawyers, they are helping in the delivery of justice. The society can identify such daughters and honour them across India.”

He further said, “Encouraging Bharat Ki Lakshmi means strengthening the path to success of the country and its people,”

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#BharatKiLakshmi trending on Twitter

After the success of “Selfie with daughter” and MeToo movement, Bharat Ki Lakshmi has gained huge popularity and response on the social media platforms. Inspired by PM Modi’s message of women empowerment, #BharatKiLakshmi is already trending on Twitter as netizens are posting inspiring stories and achievements of women in India. Women like Kalpana Chawla, Rajkumari Devi, Arunima Sinha and Dornawilli among others are being honoured and celebrated as the daughters and Lakshmis of India. Some of the tweets of Bharat Ki Lakshmi campaign are as follows:

 

After the success of “Selfie with daughter” and MeToo movement, Bharat Ki Lakshmi has gained huge popularity and response on the social media platform.

Diwali as the festival of sharing

Besides celebrating women as Lakshmis, this Diwali, PM also spoke about inculcating the idea of sharing and lighting the houses of those who cannot afford the celebration Diwali. In order to bridge the gap between the rich and the poor, PM Modi has suggested that there should be “delivery out” of gifts and sweets in this Diwali.

He said, “On the one hand, when we experience ‘delivery in’ of sweetmeats, apparel, gifts and so on, let us think for a moment on the process of ‘delivery out’. At least in our homes, items that are in excess and are not required anymore could be allocated for ‘delivery out,’” People can contact NGOs and start-ups that distribute clothes and food to the underprivileged and contribute their share.

Picture Credit: The Economic Times

Rudrani Kumari is an intern with SheThePeople.TV

Also Read: What do women want from the Narendra Modi government?

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