Five Growth Hacks From Entrepreneurs Who Have Made It
Over the last decade, entrepreneurship in India has been recognized and promoted at the central level. It has not only boosted the number of entrepreneurs across the country, but also given us some of the most reliable startups which have women at the helm. A lot of these startups have taken birth in the digital space which has helped women enormously by giving them a space free of bias and full of opportunities. Now for everyone who wants to venture into the business world, the ones who have been there, done that have a few tips and tricks to share.
Here are five growth hacks from entrepreneurs who have made it:
- Be prompt
Ex-Googlers and sisters Pooja Verma and Neha Verma, who co-founded Whiskers Marketing four years ago, say that it is very important to not slip back even when you hit a good number. “It is difficult to not sit back and have an easy ride when your sales are good and still be at it, that’s something that has kept us going.”
Believe in your idea
“Would you believe in what you believe in if you were the only one who believed in it?” asks HobbMob founder Rajvi Nagori who started her firm with a simple idea—lack of hobby classes for adults in the country. “I constantly ask myself if I am doing what I am doing because it is a good idea or because everybody around me thinks it is a great idea.” There are many phases where you question your idea or have lesser faith in it, particularly in times when you want to take it to the next step. And this is how you contemplate and clear your mind.
Harsimran Kaur of Fuschia Skincare believes in the strength of team spirit. For her, an entrepreneur needs to build a solid team before s/he can think of growing in the startup ecosystem. The arena is ever-evolving and ever-growing so, for an entrepreneur to have a concrete base can only happen if they have good co-workers who understand the vision of the company and give what it takes to fulfil that.
Persistence is key
Kaur also stresses on persistence being the key driver to the success of any business. As long as you consistently work towards building the organization and bringing in newer and conducive changes to it on a regular basis without giving in or giving up, it would help grow the idea into a thriving firm.
“Would you believe in what you believe in if you were the only one who believed in it?”
Give time to yourself
Even though persistence is important for a startup to grow, a breather for yourself to stop and analyse the growth is also necessary. Amy Aribam, who started Amaria Fashions where she brings in the different weaves of India under one label, feels that she stressed herself out in the first six months of starting her business which also led to a fractured elbow because she was responding to customers while going down the stairs. “Keep calm. Meditate and don’t overburden yourself with work, is what I learnt out of my experience. Over time I have learnt that you require a break from work so that you can focus on new ideas and figure how you can go about it.”