A cab company, Careem, has introduced women drivers in Pakistan. The initiative is laudable considering the background of a deeply moderate Muslim country where only 22% of the workforce is secured by women.
— CareemPAK (@CareemPAK) December 7, 2016
The Dubai-based start-up, Careem, which is an app-based car-booking service founded in 2012 that operates in 32 cities across the Middle East, North Africa and Pakistan, has hired seven women till date in the country. Currently, it is available in three cities — Karachi, Lahore and Islamabad. While the cars are driven by women, they pick up both male and female customers.
first experience with a female careem driver. alhamdulillah feels so refreshing and.. safe.
— Diyana (@heyballerina) December 1, 2016
“We want to give women the same opportunities and the same chance that men have of leveraging our platform to generate healthy income,” Careem’s Pakistan General Manager Ahmed Usman told Reuters.
— Aisha (@HariMirchein) December 7, 2016
You guys have touched the skies of success
Also Read: Can Burka Avenger bring real change?
It is a very unusual initiative for a country where domestic abuse, marital violence and economic discrimination make Pakistani women’s lives miserable, a report published this year, states that Pakistan ranks the second-lowest in the South Asian region when it comes to gender parity.
After all, a good initiative could change the perspective we believe in, right? — Well done Careem!!
Feature Image Credit: Techlist
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