Burger King Issues Apology For Tweet: Fast food giant Burger King was forced to delete a sexist tweet it had made on the occasion of Women's Day. The UK division of the fast-food chain's tweet was an attempt to get more women participants for its culinary scholarship.
The now deleted tweet read "Women belong in the kitchen" was severely criticised by netizens, and the company had to issue an apology. "We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that," Burger King UK tweeted. The apology continued in the thread.
The company was actually intending to bring out the fact that very few women are involved in leading professional kitchens. It had even released a full-page advertisement in The New York Times which said, "Only 24 per cent of chef positions in America are occupied by women. Want to talk head chefs? The number drops to fewer than 7 per cent." It also contained the "Women belong in the kitchen" phrase in bold.
One user questioned the company's stupidity while posting both the advertisement, and the tweet.
A Twitter account related to KFC replied to Burger King's tweet by saying that that the tweet should have been deleted immediately after it was posted.
However, not many people are buying Burger King's apology. Many users continued to slam the company for being sexist and misogynistic.
One user wrote about how Burger King could have explained it's real intention within a single tweet.
Another joked about how the company's social media manager might have executed the task.
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