Jaypore is one of those e-commerce websites that captures the essence of India’s ethnicity perfectly. From clothes and footwear to skincare products and home decor, everything is so colourful and diverse — brought in from various parts of the country. The co-founder of Jaypore, Shilpa Sharma, describes it to SheThePeople.TV as, “the one-stop-shop for India’s most beautiful products”.
“There is so much that India has to offer culturally and in terms of art and crafts that we really wanted to find a way to bring the representation of Indian crafts to homes all over the world,” added Shilpa, who started her journey of working for Indian crafts with FabIndia as their product development head and then founded Jaypore in 2012.
“The conventional conditioning has really slotted women and defined certain roles for them”
She co-founded Jaypore with Puneet Chawla, who has worked in the internet world for over nine years now.
Why did they name the organisation after an Indian city? Because Jaipur as a city encapsulates India’s representational image very well. “People outside the country relate India to the Golden Triangle, which is Delhi-Agra-Jaipur. So the colour, the beauty and the exquisite handmade products of Jaipur build an instant picture of India.”
When she started Jaypore, there weren’t many exclusive online stores in the country, so the main challenge was drawing people towards the website especially, when there was no money spent on the marketing of the website.
“The colour, the beauty and the exquisite handmade products of Jaipur build an instant picture of India”
Since Jaypore is an online shopping portal, Shilpa believes that “ecommerce is the way forward” because of its growing popularity in the global market.
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“With infrastructure being the way it is in our country, the roads are becoming more and more congested, people are spending more and more time navigating traffic and getting from point A to point B, you really don’t have the time to scout for different things in different stores. And the convenience of shopping online, to be able to get quality product sitting in the comfort of your own home is the way to go.”
Being a female entrepreneur, she thinks that conventional conditioning has really slotted women and defined certain roles for them. However, the whole attitude to women is beginning to change. Shilpa feels nice to be able to set an example for a bunch of women out there who are juggling and managing the same kind of challenges out there of swaddling homes, careers, children and finding a balance between all that.
“To see another woman do it just feels right and tells you that if someone else can do it so can I.”
She advises other women to be bold and take risks to succeed in life.