Even with all the progress women have made in the workforce so far, there is no denying the fact that they still lack in number as compared to men at higher positions in organizations. This also holds true for Public Relation companies. PR Daily reports, that even though 80% of employees who work in the industry are women, when it comes to leadership positions, four out of five positions are acquired by men.
A Catalyst study however proves that companies with more women in leadership positions are have higher returns on equity and hence, by hiring less women at management positions, companies are losing out on a great opportunity. The main reasons why women prove to be more effective are:
Better listeners
Women are proven better listeners than men. They’re more empathetic and are more sensitive towards others. This further helps them understand what their clients want and allows them to give better results.
More social
By being more socially active than men, women are better at collaborating and creatively discussing ideas. Women are also more comfortable interacting with strangers. This can prove to be a huge advantage in the field.
Women in PR>
Better aware of current events
Women are also better aware of current events and trends as compared to men, which helps them stay up to date and apply them to clients. Being better multitaskers, they can juggle and remember multiple things at once, making them effective at strategizing.
Effective in group settings
Women are better communicators and are more open when discussing stressful issues which in long term deliver better results. A Harvard Business Review study reveals that women have higher collective intelligence.
Seeing the ‘Big Picture’
According to PR Daily, women are more focused on the ‘Big-picture.’ Where men are more focused on money and acquiring monetary gains, women tend to be more concerned about the work environment for company’s success.
ORIGINAL SOURCE: PR Daily
http://www.prdaily.com/Main/Articles/5_reasons_women_are_effective_PR_leaders_16305.aspx
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