Video sharing website YouTube recently revealed that the number of Indian female YouTubers with over one million subscribers has surged to 120 in a period of three years. In total, there are more than 1,200 YouTubers in India who have crossed the one million or 10 lakh subscriber count.
As recently as 2016, there was only one Indian woman YouTuber with more than one million subscribers. One year later, in 2017, the number had grown to three woman content creators. But in a span of less than two years since then, the number of Indian female YouTubers gaining popularity has sky-rocketed. As of 2019, there are 120 female Indian Youtubers with over 10 lakh subscribers.
Top Five Indian Female Youtubers
Some of the top Indian women YouTubers are; Nisha Madhulika, a 60-year-old who is a sensation among home chefs. This has garnered her a subscriber base of 6.7 million people. Another channel that focuses on cooking is Kabita’s Kitchen. The woman behind it, Kabita Singh, has more than 4.3 million subscribers. She not only provides recipes but also shares vlogs of her life with her family.
A very popular YouTuber among the youth is Prajakta Koli, better known as MostlySane. Her relatable, socially conscious content resonates the urban youth. This has gained her about 3.4 million subscribers.
Apart from cooking and humour, another section of YouTube that is heavily dominated by women is beauty and make-up. Shruti Arjun Anand is leads for India here, with over 3.5 million subscribers.
Sonali Bhadauria’s YouTube channel is all about dance. Immensely popular, with about 1.7 million subscribers, Sonali’s passion for dance is what keeps people coming back to her channel time and again.
YouTube is no longer an urban phenomenon, about 60 percent of our watch time coming from non-metro cities. – Satya Raghavan, Director, Content Partnerships, YouTube in India
Number has grown by leaps and bounds
Satya Raghavan, Director, Content Partnerships, YouTube in India spoke to PTI about the steep rise in number of women YouTubers in recent years. “From zero women creators with over one million subscribers in 2015, the number has grown by leaps and bounds. We had one woman creator with one million subscribers in 2016, three in 2017, to now a strong community of over 120 in 2019.”
The rise points to not only the empowerment and liberation of women in the country but also the increase in YouTube’s popularity outside of the urban sector. “YouTube is no longer an urban phenomenon, about 60 percent of our watch time coming from non-metro cities,” he said.
He also added that people were making videos in several local and regional languages.
Indian women YouTubers are not only creating content in categories like humour, lifestyle, and health, they are also venturing into male-dominated categories like sports, gaming, automobiles, etc. Raghavan believes that this is the best time to be a YouTube content creator in India.
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Prapti Sarkar is an intern with SheThePeople.TV