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AI-generated image used for representation only
The K-beauty obsessed, skincare-hoarding influencers have found their new favourite ingredient: Salmon sperm. Yes, you heard it right. Before you recoil, here’s why this unlikely marine extract has quietly made its way from dermatology clinics to viral skincare shelves.
Salmon sperm contains PDRN (short for polydeoxyribonucleotide), a purified DNA fragment most commonly used for one main reason: to help the skin repair itself. It is extracted from the salmon species Oncorhynchus mykiss.
In scientific terms, PDRN interacts with adenosine A2A receptors in the skin. This helps reduce inflammation, improve circulation, and stimulate fibroblasts (the cells responsible for producing collagen).
Instead of changing the structure of your face, it supports how your skin functions. The idea is not to force a visible change. It is to gradually improve skin quality from within.
In South Korea, polynucleotide injectables have been in practice for years. They are not new or experimental. One of the best-known treatments is Rejuran, often referred to as the salmon DNA facial.
It involves small controlled injections across the face over multiple sessions. The aim is to improve texture, elasticity, and overall skin strength.
Salmon sperm skincare
This trend began in Seoul, the skincare capital of the world, where skin quality has long been prioritised over heavy contouring or dramatic volume. Western markets picked it up later.
We have seen this pattern before. Snail mucin moved from niche Korean ingredient to global bestseller. Milky toners and ceramides shifted from industry ingredients to a consumer goal. BB creams moved from Seoul counters to Western drugstores.
Celebrity interest helped accelerate that shift. When figures like Kim Kardashian and Jennifer Aniston spoke about trying salmon DNA treatments, curiosity increased quickly. Clinics outside Korea began offering polynucleotide injections. Skincare brands followed with topical PDRN serums.
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Rethinking What Anti-Ageing Means
For a long time, skin treatments were about fixing something you could circle in red. From a forehead wrinkle to smile lines. Botox and fillers stepped in where volume had stepped out. The results were quick.
That era created a very specific look. Smooth foreheads that barely moved. High sculpted cheekbones with razor-sharp jawlines. It looked polished. But your face became something you could photoshop by adjusting the brightness and contrast.
Now things feel different. Women are still booking appointments. But the mindset has changed.
The question is no longer just “How do I erase this line?” It is “How do I make my skin better overall?” “How do I age without looking tired?” “How do I look fresh without someone asking what I had done?”
Socially, this shift says a lot. The ultra-sculpted aesthetic of the last decade did not appear out of nowhere. It grew alongside filters, front cameras, and constant comparison. Faces were engineered to hold up under harsh lighting and close-up selfies. High definition changed everything.
Many women are stepping back from that aesthetic because they are questioning what that level of polish is really for. The new goal feels more grounded. Not aggressively anti-ageing but strong and. healthy skin texture. A face that moves when you laugh and still looks fresh in real light.
As Jennifer Aniston once put it, “Ageing is a fact of life. Looking your age is not.” Regenerative beauty fits perfectly into that shift. Instead of chasing the illusion of being frozen at thirty-five, it suggests that ageing is not a failure to correct but a process to manage well.
Views expressed by the author are their own.
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