Not Liquor; Latte! Why Gen Z Is All About 'Soft Clubbing'

What goes in an ideal date checklist for Gen Z? Deep conversations with your date over a cup of latte? Checked. And did we make it to the café during golden hour? Double-checked! As Taylor Swift's music plays softly in the background, it feels like a date pulled straight out of a romantic show!

Gen Z is not only known for their work-life balance, but they're also gaining recognition for prioritising a healthy lifestyle. Which sometimes makes us wonder, why are they always gushing over That Girl?

Who is That Girl, anyway? Someone who makes drinking a cup of matcha and going to Pilates look cool. A girl who has it all: healthy skin, an ideal figure, a balanced lifestyle, and productive hobbies. Amid the That Girl trend, Gen Z has started taking their lifestyle more seriously. From avoiding alcohol to cancelling all-night clubbing plans, they're doing it all!

But does that make them boring? Not really!

Gen Z is finding themselves partying during golden hour, sipping on espresso shots. Slowly but surely, soft clubbing is making its way into the party circuit.

How Soft Clubbing Is Gaining Momentum

While the inevitable change in the party scene is affecting traditional nightclubs, this shift reflects the values Gen-Z holds dear. They understand the importance of comfort and have started prioritising it over convention. Be it high-waisted jeans over skinny ones or espresso shots over vodka shots, they understand the assignment!

Gone are the days when people met for an expensive dinner. Now, brunch is gaining popularity. A similar shift is happening with clubbing, where Gen Z wants to take time off and vibe with friends in a relaxed atmosphere without worrying about the dress code!

Soft Clubbing includes everything traditional clubbing offers, except alcohol! Sipping on coffee while vibing with friends during golden hour is exactly what today’s youth crave.

The Rise Of Soft Clubbing In India

Lately, India has been witnessing a surge in new café openings. Whether it’s serving a curated coffee menu or blending music to match the vibe, café and restaurant owners are doing it all. Instead of waking up with a terrible hangover, people are turning into coffee connoisseurs and enjoying quality time with friends.

With strict rules and regulations for opening a nightclub in India, there has been a subtle shift in the kind of venues launching. While some offer a brunch-party experience, others are setting up activity clubs that combine socialising and dancing with peers.

India’s urban crowd is crafting a new kind of nightlife, one that’s slower, softer, and more soulful. And honestly, that sounds like a vibe worth sipping on.