Can You 'Buy' Love? How Consumerism Alters Our Emotional Connections

We are oversaturated with conceptualisations of love that are distorted, unrealistic, and exaggerated, from recording companies, publishing houses, motion picture studios, and—most importantly—pornographic websites.

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Hridya Sharma
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Image used for representation only | Credit: One Day, Netflix

There is no such thing as freedom in the first place. All capitalism is a masked version of conformity. People are given the "freedom" to be a component. Surely it is better than being told by some sort of authoritarian government that they are a component. Perpendicular bars of written and unwritten rules confine the free market. Arrive at this very instant. You can agree with us and think for yourself. When you are told to eat, eat. So we can all conform, wear this in order for you to make a statement.

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We're overplanning weddings, segregation, and restrictions on our choices! Everyone has the freedom to love as deeply and as broadly as they so want. You are free to pursue anybody you like. One lover, plenty of lovers, or no lovers at all are all possible. You can date individuals of the same sex and different races, as well as adults of varying ages. If that is not satisfactory, then what is the issue that would still bother most of us? A book on the influence of the economic system suggested how to work through some of that dysfunction.

In this article, I want to use it in a version of 2025 reality.

The Impact of Capitalism on Love: Unpacking the Invisible Realities

The fundamental rule that governs us, that everything can be commodified, lurks behind our ideas of right and wrong. Do you have a life? Great! Write about it, post about it, sing about it, make a vlog about it, and make it public! Best case, you might make money if you are creative and/or cute enough! The market does not exempt love.

Our hearts are lubricated by the oil that runs through the gears. We pursue the highs of infatuation and orgasm because we are persuaded we must be enjoying ourselves. We keep swiping left until the ideal package appears because we're persuaded we deserve the best. We have to try that flavour, so we follow through with the next person since we have been told variety is better. We're incredibly eager to find someone because we have been told that loneliness creates problems for us. 

We are oversaturated with conceptualisations of love that are distorted, unrealistic, and exaggerated, from recording companies, publishing houses, motion picture studios, and—most importantly—pornographic websites. People with endless appetites continue to consume more sentimental content to comfort themselves since they are unable to get the stimulus they seek in their relationships. This leads to a feedback loop. The entertainment business does not want you to develop a deep connection. The intangible has no intention of having you accept when you stop spending.

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Dismantling the Capitalistic Aspects of Romantic Love

Instead of trying to change someone else, all you are doing is procrastinating. People are often unable to acknowledge their faults, while they can notice their partner's faults immediately. Rather, self-improvement is a much better way to change someone for the better. By the same token, actions never speak louder than saying. Maybe we all need to spend those hundreds of hours to improve our bodies and minds, and how we can add to societal models of behaviour rather than looking for the “right person.”

If we do not know where our perfect someone is, other than just before we brush our teeth, the irrational constructs we picked up from outside ourselves, they don’t even exist here. The rational faith to continue is our inner self-knowledge. In this case, this is similar to a scientist running a hundred studies to cure a disease. A poet is motivated to try many hundreds of permutations of words to create the ideal sonnet. The believer of love's positive facets should know have the same motivating factors of good faith.

Combining that drive with bravery is the next step. Living an authentic life will come with its share of hardships and setbacks. It takes courage to see the challenges we face as chances to get better rather than insurmountable barriers. Love is a fire that we must feed with all the other facets of our lives; it does not just happen to us.

Everything in life is interconnected; there are no distinct compartments. You will connect with others more effectively if your mental connections are stronger. Initiating a creative and active engagement in many other aspects of life is the only means to achieve the intensity, awakeness, and increased energy needed for the ability to love.  

If you want your love to extend to all living things, you have to widen the circle of your love. Practice self-love; make love to give love; nurture selflessness, rational faith, courage, and a life-love; and master the art of love through discipline, attention, patience, and a goal of mastery. You will be on your path to overcoming division and bringing the world together once these qualities develop within you as an artist of love.

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Authored by Hridya Sharma. Views expressed by the author are their own.

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