Kairavi Bharat Ram Wants Her Beauty Empire To Inspire Confidence

A 21-year-old with a boundless dream set out to transform the Indian beauty industry. This is the story of Kairavi Bharat Ram, founder of Typsy Beauty and Spritz by Typsy, who wanted to bring a fresh dimension to the market. Three years down the line, her brand has become synonymous with unapologetic expression and self-love. In an interview with SheThePeople, Kairavi, also known as Miss Typsy, spoke about how her own relationship with makeup drove her to start a brand that promotes confidence. From her initial days as a makeup blogger to now running a beauty empire, her journey has been a blend of self-discovery and relentless passion.

Kairavi Bharat Ram's story

Kairavi's tryst with the beauty industry began as a content creator at 18, aiming to inspire the community with her bold self-expression. She opened up about how

A 21-year-old with a boundless dream set out to transform the Indian beauty industry. This is the story of Kairavi Bharat Ram, founder of Typsy Beauty and Spritz by Typsy, who wanted to bring a fresh dimension to the market. Three years down the line, her brand has become synonymous with unapologetic expression and self-love. In an interview with SheThePeople, Kairavi, also known as Miss Typsy, spoke about how her own relationship with makeup drove her to start a brand that promotes confidence. From her initial days as a makeup blogger to now running a beauty empire, her journey has been a blend of self-discovery and relentless passion.

Kairavi Bharat Ram's story

Kairavi's tryst with the beauty industry began as a content creator at 18, aiming to inspire the community with her bold self-expression. She opened up about how this became her channel of healing. "I started this while I was in my gap years when I was suffering from depression. Makeup became my escape and happy place, and I became determined to build my career in this space." Soon, this inspired her entrepreneurial journey. 

"I was a blogger when I was building the idea for Typsy, and my audience wanted me to use Indian brands in my videos. At that time, the Indian beauty industry had not evolved at all, and I preferred international brands. Noticing the gap in quality between what was available here and what was available there gave birth to a dream," she shared. Stepping into the business world as a 21-year-old woman was no cakewalk.

"I haven't faced challenges as a woman entrepreneur as luckily the beauty industry is pretty female-dominated. I did, however, face challenges with my age when I started. No one wanted to report to a 21-year-old, and no vendors took me seriously until I proved my knowledge. For the longest time, I was the boss and the youngest person in the organisation, which made for an interesting dynamic for sure."

Kairavi's goal with the brand was to create products that would be considered "innovative and high quality" anywhere in the world. "Organically, my interest grew from makeup to fragrance, and I started talking about that on my page. As someone who always struggled with getting views, fragrance videos became my launch pad," she said, detailing how she expanded her beauty brand from makeup to perfumery and beyond. 

About more than just looking good

Kairavi's own perception of beauty inspired the choice to focus on confidence and inclusivity. "I have personally never fit the beauty standards. I’ve always been overweight, had pigmentation, thinning hair, acne, and many other struggles that come with PCOS (Polycystic ovary syndrome). But I try and remain confident, or at least come across as confident, so that I can inspire others to feel okay in their own skin."

Kairavi believes that fragrance is more than just about smelling good; It has the power to incite strong emotions. "I want to evoke confidence and promote comfort. I feel the right fragrance can be extremely powerful and make you feel very strong and in control. I would love it if any of our fragrances become someone's go-to scent that makes them feel good... I want them to have a journey with our scents," she expressed.

In the ever-evolving digital age, staying relevant as a brand can seem like a daunting challenge. Kairavi approaches it with both curiosity and adaptability. "Trends change so fast that it's easy to feel like you’re falling behind; I feel that every time I open my Instagram app. But social media is also a great teacher and exposes you to what's happening all over the world, which can serve as amazing inspiration for the brand," she shared.

For Kairavi, the biggest takeaway from her entrepreneurial journey has been to stay authentic to her mission. "My biggest learning has been to be open to change and feedback. Initially, I wasn't. I would create products that appealed to me versus what there was a demand for, and slowly, I realised that I had to change my approach. It took coaxing from my co-founders because I had to change my entire vision, but I feel I’m a better leader now."