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Bhumi Pednekar has stepped into the entrepreneurial space with a bottled water venture named Backbay, co-founded with her sister, Samiksha. The brand reportedly offers "mineral-rich water sourced from the Himalayas and packaged without direct human contact." Bhumi stated that her goal is to make premium water 'accessible' in everyday spaces.
Why Is It Causing a Splash?
According to their social media post, the brand's water is collected in Himachal Pradesh, kept untouched by human hands, and poured into paper cartons with plant-based caps. Bhumi calls it “premium, but accessible”, and by accessible, she literally means ₹150 for 500 ml or ₹200 for 750 ml.
#WATCH🎥 | “We saw a gap for consumers like us — people who care about what they drink and its impact on the planet. Our water is naturally rich in minerals and electrolytes, and our FSC-certified plant-cap cartons are a disruptor in a market ruled by plastic and glass. Backbay… pic.twitter.com/kBdHzqWp8U
— Fortune India (@FortuneIndia) August 8, 2025
In an interview with CNBC-TV18, Bhumi shared her vision behind her brand, “It is our own facility in Himachal. We have put up our own plant, and we are very proud of it. Our workforce is led by women because that’s just the kind of value system we wanted to inculcate within our brand. Our capacity is 45,000 boxes a day. We have a large capacity. Our packaging is specifically called Gable Top Paper packaging. We have also gone a step further, and our cap is actually a bio cap.”
Her long-term vision? See Backbay bottles in schools, theatres, airports, and hotels, and turn the company into a ₹100-crore business within four years.
While for the Pednekar sister's the initiative is both eco-conscious and inclusive, online responses have mixed opinions. The comments ranged from curiosity to scepticism, with many social media users poking fun at the “affordable” label attached to a ₹200 bottled water.
who told bhumi pednekar that selling 200rs water was good idea
— vee⁷ (@yglogist613) August 11, 2025
Seriously...Acessible or affordable🤔What on earth is she smoking?
— Anil Talwar🇮🇳 + (@aniltalwar2) August 13, 2025
Bhumi Pednekar launches ‘premium water’ brand which charges Rs 200 for 750 ml. ‘Wanted it to be accessible to people’
Bhumi Pednekar’s ₹200 water isn’t for thirst.
— Akash Singh (@singh1993_akash) August 12, 2025
It’s for status.
Hydration? Optional.
Clout? Mandatory.
Celebrity products that blend lifestyle, luxury, and a bit of eyebrow-raising pricing aren’t new. In Hollywood lately, Sydney Sweeney grabbed headlines with soap made from her bathwater. In India, Bhumi’s going for a cleaner, more eco-friendly angle with an affordable water bottle at ₹200 is surely raising eyebrows.