aespa: Fashion brand Givenchy has made the K-pop girl group aespa as their brand ambassador.
This is the first time that an entire band is representing a brand instead of an individual. SM Entertainment announced the news on Wednesday and shared that all the four members of aespa will represent Givenchy as their brand ambassador in 2021. They will showcase the new collection created by the creative director of Givenchy, Matthew M. Williams.
Delighted with the collaboration, Williams said that he is overwhelmed by the energy of the group’s each member. He said, “I felt that as a group and individually, Karina, Giselle, Winter, and Ningning have strong individuality and style that naturally fit with Givenchy.”Since we are joining Givenchy’s new chapter, we will try to show various aspects and activities,” they added.
“aespa’s fashion is having their own colour,” Williams added.
This definitely points towards the K-pop bands global influence in such a short span of time. Aespa also released their statement regarding them becoming the face of Givenchy. They said that they are extremely happy to work with Givenchy’s new creative director Matthew. ”
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The South Korean girl group came out with their debut song Black Mamba in November 2020. They are represented by SM Entertainment, a company behind many popular K-pop artists and groups such as EXO, Red Velvet, Girls’ Generation, J-Min and many other.
Members of the group are Karina Giselle, Winter and Ningning. The group’s unique name which is always stylised in lowercase is the combination of words Avatar and Experience. It also includes the ‘aspect’ two sides of the world.