SheThePeople + Prega News

In a country where motherhood is often seen through the lens of societal expectations, the Prega News x SheThePeople campaign, launched from May 2022 to February 2023, aimed to challenge prevailing stigmas and bring real, unfiltered conversations around pregnancy to the forefront. With a shared vision of empowering women, the collaboration used storytelling, influencer engagement, and data to shed light on hidden struggles, from workplace bias to mental health challenges pregnant women face.

Campaign Objective

• Drive awareness about the societal and workplace challenges faced by pregnant women.

• Amplify the voices of real women through digital storytelling.

• Foster conversation through interactive media and influencer-led discussions.

• Align Prega News with social impact storytelling, beyond just being a pregnancy test brand. Read our articles here.

Social Media Strategy

Platforms used: Instagram, Facebook, Twitter, YouTube

Tone: Empathetic, empowering, raw

Engagement formats: Polls, quote cards, reels, long-form videos

Collaborative Impact

This campaign served not just Prega News’s brand goals but also deepened SheThePeople’s mission of championing women’s voices. It:

• Positioned Prega News as a socially conscious leader
• Strengthened SheThePeople’s position as a platform for meaningful dialogue
• Created a replicable framework for purpose-driven brand partnerships

What Made It Work?

✅ Rooted in real stories
✅ Data-backed content that shocked and informed
✅ A safe space for women to share their journeys
✅ Smart use of multimedia and live interactions
✅ Alignment between brand values and partner mission