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A still from the Netflix series You. Image used for representational purpose only | Photograph: (Netflix India)
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A still from the Netflix series You. Image used for representational purpose only | Photograph: (Netflix India)
Some men don’t hide behind masks. They show us how we want to be loved, how we are too emotional, and perhaps we want to be cared of like children. They show up as charming, wounded, thoughtful, even romantic. But behind those gestures, there is something darker. From Joe (YOU) to Mr Grey (Fifty Shades of Grey), pop culture has taught us something very dangerous: if a man hurts you, that means he cares about you & i.e, he loves you, and we should act like a mature woman and understand his love for us.
We don’t always see it first. Joe stalks, Christian isolates. They play mind games, invade space and cross every line, but somehow story frames it like the grand consuming love. These are not fictional, this is the reality now. Yet both are marketed and often received as deeply passionate, desirable men. Their red flags are framed as quirks. Their violence is a twisted proof of love. This isn’t just storytelling gone rogue, it’s society holding up a mirror.
And here’s the thing: It’s not about one show or one character. It’s about how we have consumed this very idea of love as real love, only love. Growing up, I always thought that if he’s rough around the edges, we just have to be “the one” to fix him. Good girls could make red flags into green ones. What a world I was living in. We do live in this modern world but fantasise about this very idea of patriarchy that makes us think that love is intense, even painful. Why do so many confuse control with care, obsession with devotion?
From childhood, girls are fed stories where love is earned through suffering. Cinderella forgives. Bella Swan submits. Anastasia Steele negotiates. Beck in You? She dies trying.
Sociologist Eva Illouz said something that sticks with me: modern love is shaped by capitalism and patriarchy. That sounds big, but it plays out in the smallest ways. We're taught that love is something to earn. The more pain a woman endures, the more she proves herself. That if a man is broken or dark, it just means the prize at the end will be bigger if you’re patient enough.
Abuse gets dressed up as passion. His past becomes sexy. And somehow, it’s always the woman who has to do the work, wait it out and heal him.
The scariest part? Pop culture isn’t just entertainment. It shapes how we see love. Survivors of abuse often say they missed the signs because they looked exactly like the stories they grew up watching. A slammed door followed by roses. A cruel word softened with tears. Jealousy is framed as fierce protection. We’ve been trained to see harm as devotion.
We hear about his pain, his backstory, his trauma. Joe’s lonely childhood. Christian’s emotional scars. Their inner worlds are explored, even defended. But what about her story? Her fear? Her confusion? Her voice is often just background noise.
Maybe the question isn’t why fiction keeps showing us men who hurt and call it love. Maybe the real question is why do we keep watching and calling it love, too?
And if we’ve spent years learning to find comfort in chaos…What does real love even look like anymore?
Views expressed by the author are their own.