“For us, crowdfunding was a huge boon. Not every time do we get market support for sustainable business for menstruation or women’s health awareness.” – Aditi Gupta

It’s important to put this right upfront – the conversation on periods. There should be no stigma attached. But there is a whole lot of it. We are far from normalising period talk. In the digital space, we are one step closer with the period emoji. That’s right. A drop of blood as the emoji, […]

Women’s menstruation is perceived differently in different parts of the world. In 19th century France, women were barred from wine making, mushroom picking, silkworm tending or sugar refining during menstrual cycles. Women in most places are, till date, barred from attending and participating in religious ceremonies, if they are menstruating. This likelihood is much higher […]