Why Women Driving Is Still A Rare Sight In Indian Advertisements
Not enough advertisements show women driving, be it cars or bikes. Are women not seen as potential buyers, or is it plain sexism?
Women driving
Women Are ‘Better’ Drivers, Says New Study
Women have been trolled for their driving skills, for as long as cars have been on roads. An age-old myth about women being bad drivers has finally been broken. A new UK study has quashed the motoring gender divide with conclusive evidence that women are actually better drivers than men. The findings were published by Confused.com. […]
An Ode To Two-Wheelers, Liberating The Lives Of Small Town Women
Numerous women in India ride on their two-wheeled motor vehicles every day and conquer the world in their own ways. From going to bazaars or stepping out to work, transport has always been more of a challenge for Indian women, than an ally. Especially in small towns, where public transport is limited to shared tempos […]
Lack of Spousal Trust Hurts the Confidence of Wives Behind Wheels
A recent survey found out that only 37 percent of Indian men trust their wives behind the wheels of their family car. As reported by the Times of India, a survey called Connected Families conducted by Nissan India shows that nearly two-thirds of Indian men find it hard to trust their wives’ driving skills. While 64 […]
Coke Ad On Saudi Women Driving Slammed
A Coca-Cola ad has been received badly in Saudi Arabia. The company released a commercial in the country, meaning to celebrate Saudi Arabia’s recent move to allow women to drive. The ad shows a father teaching his daughter, who is wearing a hijab, how to drive. She is off to a rocky start, but a […]
28,000 against driving ban in Saudi Arabia
Fighting against the driving ban for women in Saudi Arabia, more than 2,800 have signed an online petition seeking an end to it, say activists. Being the world’s only country where women are not allowed to drive and are met with serious consequences if they defy the law, the campaign encouraged women to post […]
Women in Saudi give a boost to taxi apps
The women’s ban on driving in Saudi Arabia has led to the launching of numerous car-booking apps in the past 18 months. According to Wall Street Journal, the app companies’ believe that almost 80% of their customers in the country are women. This comes as no surprise as the transport system is often non-existent in […]
