It seems that for most women, their love for the looms comes from their mothers. Parents influence kids far more than they imagine, and sarees are a sense of comfort and a reminder of home and of mom.  Amrutha Joshi Amdekar is a serious saree aficionado, she tells us that her love for sarees came at […]

Heard of the hashtag #100SareePact? It came about to revive and popularise saree wearing in India. The traditional attire is far from India’s preferred dress. In this day and age, people want to dress in whats convenient, and so therefore we see so many young men and women opt for western clothes. The perceived discomfort of a saree is a myth and […]