Why Women Driving Is Still A Rare Sight In Indian Advertisements
Not enough advertisements show women driving, be it cars or bikes. Are women not seen as potential buyers, or is it plain sexism?
stereotypical advertising
UK Bans Stereotypical Ads, Should India Follow Suit?
While the ads may intend to sell us products, solely, they use our beliefs and sensibilities to connect with us. Which is where stereotyping comes in. It is not as if women doing household chores, or men struggling with them is something creative heads manufactured and then sold to us.
Unsafe Internet: Rape Threats After ‘Sexist’ Matrimonial Ad
Amused by a highly sexist matrimonial ad published in The Hindu that went viral last week, a woman responded to it. Her aim was to teach a lesson to the 37-year-old Mysore-based man, who was seeking an absolutely ‘non’feminist’, ‘less than 26 years old’ and a ‘good cook’ as his bride. But she got rape threats instead. fuckhttps://t.co/R8Otkbofra pic.twitter.com/qSX0IPQatg — […]
Thin Models Flaunt Plus-Size Tights In Ads, Spark Controversy
An e-commerce company is selling plus-size tights. But weirdly, it is promoting the products by choosing normal-size models for it. Yes, thin models are flaunting over-sized tights! They really overdid the whole concept and ruined the actual selling point. Online company Wish came out with a range of product shots for different types of plus-size tights. But instead of endorsing those with […]
Avenging Sexism: Women’s Suit Ad Uses Nude Men As Props
The ad world is changing. While earlier scantily clad women were used in adverts to sell anything from washing powder to cars, several big brands have taken their sexist minds off such ads where women are objectified to sell their products. Call it a big triumph of fem-vertising or win for social media (except for the fairness […]
Femfresh Ad Banned For Objectifying Women
Objectifying women in ads is not new to the world. Luring the audience to make them pause for 10 seconds just to gaze at a woman’s body parts and highly misogynistic content is old hat in advertising. While some sensible brands are making non-objectifying ads (read my sarcasm), some are breaking many sexual stereotypes — exactly opposite of what […]
Congress MP says ban misleading fairness cream ads: She makes a valid point, don’t she?
Cong MP Viplove Thakur demanded a ban on Fairness Creams, saying they were misleading women consumers.
Axe effect no more: Unilever drops sexist ad campaigns, will others follow suit?
Owner of the Axe brand of deodorants, Unilever has announced last week that these female archetypes will soon disappear from the scenes.
This Ola Advert: Hyper sexism or a reality called life?
Earlier in the day cab company Ola released an ad announcing their new cab prices, which were unbelievably low. But the ad smacked of some serious sexism.
