Advertisements today either objectify women or play by the outdated handbook of stereotypes when it comes to female characterisation. But a certain ad has taken this portrayal one (mis)step further, projecting women as unethical. We have been consuming this commercial for Voltas Beko refrigerators mindlessly, not realising how problematic this seemingly funny advertisement actually is. […]
Another outrageous ad sparks controversy! A video by a Kazakhstan travel company features nude ‘air stewardesses’ and has sparked a massive outrage on the Internet. The ad was a promotional video for Kazakhstan’s Chocotravel site. The highly misogynistic content features seven models posing as flight attendants and donning just a hat & scarf, nothing else. #Bizarre […]
An e-commerce company is selling plus-size tights. But weirdly, it is promoting the products by choosing normal-size models for it. Yes, thin models are flaunting over-sized tights! They really overdid the whole concept and ruined the actual selling point. Online company Wish came out with a range of product shots for different types of plus-size tights. But instead of endorsing those with […]
The ad world is changing. While earlier scantily clad women were used in adverts to sell anything from washing powder to cars, several big brands have taken their sexist minds off such ads where women are objectified to sell their products. Call it a big triumph of fem-vertising or win for social media (except for the fairness […]
Objectifying women in ads is not new to the world. Luring the audience to make them pause for 10 seconds just to gaze at a woman’s body parts and highly misogynistic content is old hat in advertising. While some sensible brands are making non-objectifying ads (read my sarcasm), some are breaking many sexual stereotypes — exactly opposite of what […]
Cong MP Viplove Thakur demanded a ban on Fairness Creams, saying they were misleading women consumers.
Owner of the Axe brand of deodorants, Unilever has announced last week that these female archetypes will soon disappear from the scenes.
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