It’s Not Okay When Ads Unnecessarily Position Women As Unethical

Advertisements today either objectify women or play by the outdated handbook of stereotypes when it comes to female characterisation. But a certain ad has taken this portrayal one (mis)step further, projecting women as unethical. We have been consuming this commercial for Voltas Beko refrigerators mindlessly, not realising how problematic this seemingly funny advertisement actually is. […]