Why Women Driving Is Still A Rare Sight In Indian Advertisements
Not enough advertisements show women driving, be it cars or bikes. Are women not seen as potential buyers, or is it plain sexism?
Not enough advertisements show women driving, be it cars or bikes. Are women not seen as potential buyers, or is it plain sexism?
Indian advertisements are a mixed bag of drama, emotions, unrealistic expectations, miracles and social messages. It, is an amalgamation of features of all medium. One thing that imprints advertisements in our mind is it’s short and influencing character. Since advertisements are fillers, they target the audience with one aspect of the product and hook them […]
Earlier in the day cab company Ola released an ad announcing their new cab prices, which were unbelievably low. But the ad smacked of some serious sexism.