Tara Sinha literally lived through the genesis of the Indian Advertising Industry. She served as a key planning member for communications and strategies for several mega brands.

For centuries brands have focussed on building their image through talking up themselves. But it’s time to ask yourself – what do you want to be remembered for?

Lucinda Barlow will be responsible for the marketing of Uber products and businesses, excluding Eats.

The Fourth Edition of Digital Women Awards was held at the iconic Bombay Stock Exchange. It celebrated the women-led economic growth story in every sense. A closer look at our award winners now, meet the unstoppable winners of the Digital Women Awards in the Marketing Category: Himani Mishra, Co-Founder – Brand Radiator Himani Mishra, a working […]

When it comes to marketing products to women, organisations don’t have a set formula. Even for products like cosmetics, which are mostly women-centric, companies have promoted bizarre stereotypes like skin whitening and fairness etc. However, the tide seems to be changing. The new set of entrepreneurs are changing marketing and advertising strategies to cater to women in […]

I’ve worked and interacted with plenty of entrepreneurs – an aspect often discussed is the “birth of an idea”. Some are obsessed with creating “something”, some make solutions, while some have worked at companies and copied their business models, usually a similar offering at a lower cost. Typically, entrepreneurs will develop the product or service […]

Meet the winners of the 2016 Digital Women Awards – women who have shattered the glass ceiling, followed their dreams, build their ideas and turned innovators. These spectacular awards are focused on women entrepreneurs who have achieved success by launching a business or a venture in the digital world. Our world – driven by digital […]