Cringe is everywhere, but it’s especially ubiquitous in movies and on TV, where it elicits winces, laughs and embarrassment in viewers.

If you’re a fussy man Sima Aunty will reward you with a limited-edition wife and a participation trophy, but if you’re a woman with certain expectation, she’ll refer to you as tricky and urge you to tone down your expectations.

If you’re considering using Sima Taparia’s services to discover your “better half,” prepare to fork over a sizable amount of fee for Sima Aunty

Shows like Indian Matchmaking do nothing but reinforce the prejudices and limitations set up for women in society.

Why are we okay with the normalisation of sexism and objectification of women in the name of finding “perfect” matches?

Sima Taparia is coming back soon to help NRI and desi millennials find love in the second season of Indian Matchmaking.

Indian Matchmaking season 3 will reportedly hit screens soon, bringing back the ever-popular Sima Taparia as she plays cupid for more couples.

The controversial show featuring Sima Taparia from Mumbai to come back as Indian Matchmaking Season 2 on OTT platform soon

Let’s normalize celebrating the milestones that make up each woman’s labor of love. I’ll start here, today: Aparna Shewakramani

Indian Matchmaking at Emmys is big recognition – of the show, yes, but perhaps more of the regressiveness that dominates Indian traditions of marriage.