Why is woke washing an issue?

Raising awareness might be a positive step, but it hypocritical for companies to raise awareness about an issue that is prevalent in their company. The marketing leads consumers to believe that the brand is dedicated to being progressive when that is not the actual case.

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Q: What is woke washing?

Woke washing is when a brand or company uses marketing to take a stance regarding social issues to make a profit. Brands use progressive values in their advertising to get points for “being woke” and build a loyal base of customers.

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Today I Learnt: What Is Woke Washing?

Woke washing is when a company or brand uses progressive ideals in its marketing to make a profit.