Gender Stereotyping
No matter how progressive/woke/open-minded/tolerant we might be (or try to be), we too judge people based on their gender.
Our clothes don’t define our disposition. Befriending guys doesn’t reflect upon our characters. Being too loud or confident doesn’t snatch away our femininity. And education can never spoil us.
Many boys are taught over and over throughout their lives that exhibiting “female traits” is wrong and means they aren’t “real men.” Worse, they’re frequently punished for it .
The stereotyping of women as needy and demanding is nothing new. We see them across stories, advertisements and films, often in the form of backslapping man to man jokes.
As the Prince George incidence reveals, stereotyping isn’t just an Indian thing, and the west is struggling with it too. An adult woman celebrity thought it was funny to take a dig at a six year old for taking ballet classes. Which proves stereotyping is enforced on children by adults.
When a plane crash landed in Lagos due to technical difficulties in Lagos, one website had to point out that it was being flown by a female pilot. Is there no escaping gendered commentary in our society?
History is populated with women breaking stereotypes and redefining the discourse on gender narratives by just focusing on what they’re good at and being unstoppable.
Dr AL Sharda dissects the notion of how media and advertising are change makers. With no end to gender stereotyping in ads in sight, can we even say that?
The one thing which no one ever pays attention to, during the telecast of IPL matches, is the dearth of…
Combating stereotypes is a big struggle for most men today, who understand how damaging that can be to their well-being.…
There is such a thing as an institutionalised, internal bias. Take a headline from 2016 when Katie Ledecky set a…
The UN Women’s Unstereotype Alliance recently called for removing stereotyping in advertisements. They released a short video which centres around…
