Why does everything in a woman’s life come down to her sexuality and looks? What about her talent, hard work and courage?

Dr AL Sharda dissects the notion of how media and advertising are change makers. With no end to gender stereotyping in ads in sight, can we even say that?

While the ads may intend to sell us products, solely, they use our beliefs and sensibilities to connect with us. Which is where stereotyping comes in. It is not as if women doing household chores, or men struggling with them is something creative heads manufactured and then sold to us.

The one thing which no one ever pays attention to, during the telecast of IPL matches, is the dearth of ads directed towards women. Yes, women watch cricket. Or let me be more accurate. Indian women do watch cricket and love to root for their favourite teams. But when they sit down to watch a […]

The UN Women’s Unstereotype Alliance recently called for removing stereotyping in advertisements. They released a short video which centres around the premise that “the problem is not seeing the problem”. "The problem is not seeing the problem" – Unstereotype Alliance – https://t.co/UiORKggGlq — AlasdairGraham (@Alasdair1Graham) July 11, 2018 Stereotyping plagues our perception of ethnicity, religion, […]

A recent advertisement for a girls school published in the newspapers, shows a little girl grooming herself, with a backdrop of the most “girly” things possible. The pink background shows sketches of high-heeled shoes, compact powder, a jar of cream and other cosmetic paraphernalia. What’s missing here are textbooks and reference to any extra-curricular activities associated […]