This lust for fairness has created a vast market for products which sell dreams of a better future to millions of women, who have to endure social shaming due to their skin tone.

Actor Abhay Deol’s recent social media posts slamming our fairness fixation reminds me of the time when I realised that in India, being fair is a big deal. The year was 2014 and I had just returned to India after living abroad for most of my school and college years. It was a pleasant change for […]

Danish fashion brand, Jack and Jones, is the subject of social media wrath after it put up billboards reading ‘Take Your Work Home’ with an image of actor Ranveer Singh, carrying a girl on his back. The brand has since apologised for the ad, and will take down all the billboards depicting the sexist image.