Children’s clothing is a big business – and swaddles and onesies for newborns even bigger? In India for years the market has been unorganised with very few brands emerging. In the last decade we have seen a shift towards baby stuff across online platforms allowing for more homebred ideas and brands to emerge. Accessories and […]

By Aditi Bajpai  Today, women entrepreneurs in retail seem commonplace but it wasn’t so even a decade ago. It’s five years since we started Almirah and even now, I think what we’re doing at Almirah is slightly rebellious, even a little revolutionary, grandiose as that sounds. As a female-led team, our aim has been to […]