When even celebrities are embracing their greys, when wrinkles and creases imply natural ageing – a thing to be proud of, is looking “young” a relevant compliment?

We have not forgotten how over decades that beauty soap brand has only marketed its product with a single point agenda of giving women a flawless, age deceiving skin. Mothers rock with or without a brand endorsing them.

The sense of relevance that comes from leading lives on their own terms has given them the confidence to not care much about what others have to say about them.

Ageing is too fundamental to our biology to get rid of it completely. But our study does underline an important truth: by reducing stress, we can do our bodies a big favour.

Devika Raghave shares how her views regarding life and the world around her are gradually changing as she crosses into her fifties.

With the fifties looming large, Kiran Manral draws a manifesto to help her through the next few decades, but we can all take things from it actually.

Have you seen any ad about sneakers featuring an older woman with silver in her hair? Or perhaps a lipstick advertisement which doesn’t crease out the skin of its forty-something superstar ambassador? Ad campaigns featuring forty plus women are a rarity unless the product in question has something to do with wrinkles or bone density. […]

While women are always criticised for failing to accept ageing gracefully, the attitude of people around them doesn’t make the task any easier. Singer Pink recently hit out at a troll who critiqued her for looking old. Wow Pink looks so old that should be named Purple instead — Huachinango Refrito (@huachinango83) May 16, 2018 […]