Indian sanitary pad advertisements are misleading. The approach should be promote menstrual health and not hide period stains. And then there are more stereotypes!

Consumerism cannot be promoted at the stake of making somebody else feel insecure.

Fifty years ago “period” was a dirty word, and menstruation a shameful event that was not for public discussion. The recent debate about period poverty and the ever-controversial subject of the tampon tax have reignited public interest in the politics of periods. Now it appears to have motivated the “femcare” industry to change the way it sells its menstrual products. Camilla Mørk […]

For all those Delhiites listening to the radio, early morning should be familiar with Delhi Police’s famous radio public service advertisement which emphasises on the point that playing around with women in Delhi is like playing around with Delhi Police and warns men not to take “Panga” with women.  The way the Delhi police have […]

Feminism sells and women’s empowerment seems to be a catch phrase amongst today’s advertisers. However, while trying to sell products using empowering messages, advertisers often end up going horribly wrong. Here are some ads whose empowerment messages have completely backfired: 1. Bata India’s recent ad starts off with the question ‘aren’t you glad you are […]