Zest Fitness Fest couldn’t have lived up to its title more if it tried! Hosted at the beautiful seaside hotel, Taj Lands End, Zest 2.0 was nothing short of a power house of women. On. Fire. Owning their health and taking charge of their agency.
As Mumbai’s biggest “fitness festival” for women, Zest 2.0 is truly a, thoughtful and holistic approach to health, fitness and wellness.
Zest Fitness Fest gets women to take charge of health and wellness
It began at the crack of dawn this morning with a kick-ass (pun intended) program of diverse work out sessions ranging from Tabata (motion arts) to ‘Pil-oxing’ to Zumba and Belly dancing. It even featured a self-defense class! What a brilliant way to empower women.
The best part is! That wasn’t all. The event also featured a market place filled with healthy goodies to promote healthy living. This included organic foods, low-fat protein stations, vegan almond milk and cheese stalls, banana flour based baked goods and breads and what every girl needs- fat free chocolate.
The fitness workout began from 7.15am and went on till 12.30, participants showed up bright early and spritely for their power packed day. We saw women of all walks, nationalities, and ages engaging with one another and working their butts off at the event.
One group of ladies, were particularly inspiring, they called themselves the ‘pinkathon’ women who had showed up at the venue right on time in a large group straight from their morning workout session on Juhu beach. It was inspiring to see the collective action created by their dedication to bettering themselves. Their self-discovery transcended their personal goals to become a communal experience.
We wanted to provide women with a platform to empower themselves take charge and stay fit because women make the most difference - Ruchi Chopra
On chatting with Zest founder, Ruchi Chopra on the inception of the brand she says “ We wanted to provide women with a platform to empower themselves take charge and stay fit because women make the most difference. Women take the family forward, they have full jurisdiction over how healthy the house is. This is a great space for them to take charge of their bodies and incorporate a healthy lifestyle. “Healthier women are a healthier India”
Post workout sessions Zest 2.0 hosted an award show, celebrating the fitness gurus who have lived by their fitness mantras and inspired and instructed those around them with their techniques. Among the many panelists and recipients of the Zest fitness award were x Parikh who describes herself “as the fittest 52 year old in India.” She explained her passion for fitness began with karate and went on to become a national champion. This passion morphed into yoga and strength training and she developed a motto “workout insane or not at all!” The last youngest recipient of the award was Annabel … She shed light on her journey from being a model to becoming a fitness expert. “I started modelling when I was 16 and I had very poor body image. I thought skinny was beautiful and I would not even lift five pounds in fear that I would develop muscles and it would look manly. Today I feel my muscles and strength make me beautiful.”
When I started modelling when I was 16 and I had very poor body image. I thought skinny was beautiful
Through the course of the event the energy exuded by the participants and the events team was truly infectious and demonstrated a wholesome and balanced approach to fitness. It impressed upon the connection of the body and its external as well as internal health.