Food Trends That Took Over 2025

From matcha lattes to kunafas, 2025 food trends were all about indulgent treats, protein-packed snacks, global flavors, and gut-healthy choices.

Matcha

Matcha dominated cafés, desserts and social feeds, transforming green drinks into a full-blown lifestyle movement.

Experimental Desserts

From kunafa chocolate to vintage cakes, desserts dominated timelines with drama, decadence and endless melt videos.

Protein Goes Mainstream

Protein moved beyond gyms, showing up in popcorn, coffee, lassis and snacks across everyday menus.

Coffee Raves > Clubbing

Coffee raves replaced nightlife as Gen Z gathered for music, caffeine and community-led daytime parties.

Nostalgia on the Menu

Comfort foods and childhood favourites returned, offering familiarity, warmth and emotional connection through food.

Gut Health Had a Moment

Fermented foods like kanji, kombucha and pakhala sparked conversations around digestion, wellness and tradition.

Food met beauty

Cafés focused on aesthetics, with strong themes, eye-catching plating, and menus made for the feed.