Millennials are credited for changing the landscape of several industries. However, no other industry has been hit by as much change recently as the food industry. The eating habits of millennials differ significantly from the ones before them. Millennials are changing the way we eat, and their choices are affecting not only them but everyone else in society.
How Is The Way We Eat Changing?
The choices that millennials make have a certain effect in society. Young consumers and their decisions are valuable. They are what companies and brands look at and accordingly, change their approach. So when most millennials refuse to buy a certain kind of product, it forces the company to change and amend its ways. In this way, it affects all of society.
Due to their open-mindedness, millennials will often try anything. When it comes to food, unlike baby boomers, millennials are more open to trying foods of different cultures.
Millennials Value Convenience
Millennials are busy and often stressed people. To them, convenience and ease are what matter most, sometimes even trumping taste. As a result, they often give more priority to options that make food easier for them. This includes not only the heavy use of food delivery apps but also subscriptions. Several companies now offer subscriptions to food boxes. These range from healthy snack boxes, to meal-subscription services.
A Changed Idea Of What’s Healthy
The idea that millennials spend most of their time eating junk food is hardly true anymore. Younger millennials, especially, are keener on eating healthy. Their idea of health, too, is not just limited to low-fat foods. It is more all-rounded. They give a priority to vegetables, especially avocados. The way we eat is now more focussed towards buying organic. The rise of veganism is another indication of the changing eating habits of millennials. They prefer plant and seed-based food, rather than consuming meat.
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A More Eco-Friendly Approach
Millennials differ from their older counterparts most strikingly in their concern for the planet. They want to make choices that are not only good for their health but also good for the environment. Brands, therefore, can no longer get away with anything. Millennials want to know that the food they are buying is organic. They demand that companies practice a sustainable approach. Millennials want to minimise their carbon footprint, and this is changing the way we eat.
The Love Of Snacking
Millennials are busy and often on the run. They barely have much time. Instead of having big meals, millennials prefer snacks. As a result, snack options have exploded. More and more brands are now offering healthy snack options, like chia seed puddings and ragi biscuits. This has led to the rise in convenient, portable and easy to open snack options.
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More Options Galore
Due to their open-mindedness, millennials will often try anything. When it comes to food, unlike baby boomers, millennials are more open to trying foods of different cultures. As a result, any city may have several Indian restaurants, Korean cafes and American bars. In a country like India, where foods of other nations were never very welcome, millennials are changing that. There is a rise in Mexican, French, and even Greek food options.
Photo credit: Medical News Today
Prapti is an intern with SheThePeople.TV