What led Jyoti to take the entrepreneurial path was when her father passed away due to Alzheimer’s disease. Jyoti then took it upon herself to create awareness around this and that’s how Brain Gym was conceived.

SheThePeople brings you five leading women entrepreneurs from Uttarakhand who are bringing traditional art and culture into fashion again. Through their work, these entrepreneurs have adapted traditional knowledge for making diversified, aesthetic and competitive products.

To work with a team in the communication sector, being an articulate communicator, whether written or verbal, is an absolute must to pursue excellence.

Fast fashion changes over a matter of weeks. It is great for customers but is it sustainable–is the main question. Can we go on producing more and more clothes that may be worn just a few times before ending up in a landfill? These are the few questions that these six women entrepreneurs dealt with while starting in the domain of slow fashion. Sustainable fashion enables a fashion value chain that improves living standards for the workers and decreases stress on the environment.