How Tanaaz Bhatia’s Bottom Line Films Is Marketing Movies Differently
Tanaaz Bhatia is the founder of Bottom Line Media, an entertainment company which aspires to create a paradigm shift from conventional marketing ideas into newer platforms when it comes to marketing movies.
The former investment banker says she loved playing cricket and climbing trees as a child. She grew up with two older sisters, learning constantly from them. Academics played as big a role in her growing up years as did extracurricular activities.
“It is an amazing adrenaline rush when you do what you love.”
Tanaaz adds that the company’s forte is consulting with brands on strategy. Also a close understanding of what they need and create solutions for them, launch plans, tactical campaigns and brand amplification through associations and collaborations.
She informs, “Our greatest milestone was when we had international brands reach out to us to create a presence for them in India through platforms such as film and celebrities, Ducati, Tods. Additionally when QSR ’s like McDonald’s successfully let us implement a campaign for them similar to Hollywood with the film Ra.One with Shah Rukh Khan. That year was a turning point for us, with marketing awards and accolades coming our way for our work on brands and innovations.
Being a boutique firm with no lineage in the media industry theirs is a constant learning process.
An optimist, the entrepreneur feels that without challenges the journey wouldn’t ever be as fun. Being a boutique firm with no lineage in the media industry theirs is a constant learning process. And she feels maintaining a work-life balance is equally important.
“I ensure that the weekends I have my me time with family and friends to unwind and reinvent. I occasionally take me time to travel and meeting new people who help me learn and grow. Playing the piano has been my passion since I was a kid. I have completed all 8 grades Trinity College, London.”
In the next five years, she wants to reinvent herself, be happy, and soar new entrepreneurial heights.