BBC Media Action India

'Khoon Ka Rishta' Helps Pregnant Bihari Women Prevent Anaemia

BBC Media Action India has started a campaign, ‘Khoon Ka Rishta’, which seeks to deliver iron and folic acid tablets to pregnant women across 8 districts of Bihar. The campaign will also give them a booklet, which is cut out in the shape of a baby, where they can tabulate how many tablets they have consumed, using blood drop-shaped red stickers which will also be provided to them.