Hindi general entertainment channel, Colors has announced its association with a digital storytelling platform for women, SheThePeople.TV.

Both media companies have been working towards women empowerment with SheThePeople.TV, led by acclaimed journalist Shaili Chopra, focusing on building a digital ecosystem for women achievers in the country. As a part of this year-long association, Colors and SheThePeople.TV will collectively push for a stronger dialogue on gender challenges and a better and stronger representation of women in entertainment.

Colors Partners SheThePeopleTV

Commenting on the association, Raj Nayak, CEO – Colors said, “At Colors, 65% of our employee base comprises of women, and they form the backbone of the organization furthering our business goals. Through our shows like Udann, Shakti and Devanshi amongst many others, we have always tried to put the quintessential Indian woman and her many strengths in the spotlight to transform them into effective influencers. We believe that in today’s day and age it is critical to be a driver of change, and a digital platform like SheThePeople.TV is the perfect platform for us to take this initiative further. We look forward to a nation of absolute equality and hope to contribute positively towards achieving this.”

Shaili Chopra said it was an important shift to note that large platforms with tremendous viewership were sensitizing themselves to championing women and contributing to the idea of gender equality. “Entertainment plays the biggest role in influencing minds in our country and to have Colors take a lead in the effort to transform projection of women on screens is a step in the right direction. We at SheThePeople, as India’s largest digital media platform for women stories believe, we are at the cusp of some real change.”

SheThePeople.TV has profiled stories of nearly 20,000 inspiring women, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives and more. It has offered networking opportunities to over 150,000 women via conferences, meets and other events. It was an official partner for the government’s prime program for entrepreneurs Start-Up India and for the startup initiative at Make In India week in Mumbai.

Image Credit: MediaTimes

About SheThePeople.TV:
SheThePeople.TV is the go-to platform for women in India for inspiration, engagement, and is documenting the changing discourse on women in the country. The stories are currently offered in English and Hindi versions and 6 other languages are coming on stream.

Driven primarily by video content, SheThePeople.TV has profiled stories of nearly 20,000 inspiring women, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives and more. It has been able to offer networking opportunities to over 150,000 women via conferences, meets and other events. It was an official partner for the government’s prime program for entrepreneurs Start-Up India and for the startup initiative at Make In India week in Mumbai.

About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, Shakti…Astitva Ke Ehsaas Kii, Udann, Karmphal Data Shani, Swaragini, Kasam…Tere Pyaar Ki, Naagin 2, Jhalak Dikhhla Jaa, Comedy Nights Bachao Taaza, Bigg Boss, Ek Shringaar…Swaabhimaan, Stardust Awards, Rising Star and Dil Se…Dil Tak amongst others.