Singapore-based Venture Builder and Start-up Studio, IdeaWaveLabs Pte. Ltd. (IWL) has recently picked up a significant minority equity stake in the Mumbai headquartered, ‘Ruchita Rambles Pvt. Ltd.’ owner of the brand, ‘First Moms Club (FMC)’.
The company, which was started by Ruchita Dar Shah 5 years ago as a personal project, has quickly grown into a community of over 50,000 young moms across 45 countries, on Facebook, and has recently launched its mobile app beta, which has 5,000 downloads from within the community and is now set to be offered to Indian mothers all over the world.
According to Chris George, Country Representative for IWL, the company will work with Ruchita to grow FMC into the largest network of Indian mothers, no matter where they are in the world. FMC is planning to use IWL’s investment to expand its Tech capability and scale up the business.
Ruchita Dar’s FirstMomsClub announces investment from Singapore fund
Ruchita says she started FMC with the belief that there is more to a woman’s life than just being a mother – she is also a daughter, a daughter-in-law, a wife, a professional, and a boss.
IWL invests between $25,000 to $100,000 in Cash and other resources to seed fund the Ventures and Co-Build them.