Ruchika Vyas studied fashion styling, and began working as a stylist, but it was her love of baking that brought her a business.
We met Ruchika to know more about her love for baking. Excerpts from an interview with SheThePeople.TV.
Why did you decide to turn baking into a business?
I freelanced as a fashion stylist in Mumbai and baked as a stress-reliever between shoot.
I’ve always been interested in baking, thanks to my aunt, who would whip up the most amazing cookies, cakes, brownies. After a while, I took a break from shoots and since I was sitting at home, so I started baking a lot more and sending the results to friends and family. Finally, they coaxed me to look at doing it more seriously.
So I decided to give it a shot as a part-time venture. The festival season was around the corner so I decided to test the waters by taking orders. We started with Raksha Bandhan and by Diwali that year, our orders had doubled. And there was no looking back from there.
Women are naturally more emotional, intuitive and this helps when you’re running your own business since it’s a lot about personal skills.
What has establishing your business been like?
Over the years now, we’ve grown from home bakers to a humble business with a small team and a centralised kitchen space, all of this with no culinary background or experience.
In the beginning, my dad, sister and brother-in-law helped me with the business administration, and my mother helped in the kitchen. My friends were equally involved from brainstorming for ideas to help out at popups, so it’s really been a collective effort.
I invested my own savings and my family helped me out as well.
When you’re passionate about something, take a leap of faith, work hard, stay focused, and everything falls into place.
What is your USP and what future plans do you have?
Currently, we retail online through our website as well as through various apps like Swiggy, Scootsy and Zomato. Also at pop-ups, but we are looking at setting up retail outlets in Mumbai soon.
What are the biggest challenges you’ve faced?
In the food industry, consistency is the biggest challenge. From finding suppliers of imported ingredients, to maintaining quality control, to retaining a well-trained, hardworking team, everything is about consistency. Keeping up with the constant demand to innovate is also challenging.
What skills do you need to become a successful entrepreneur?
To be a successful entrepreneur one needs to:
- Stay focused
- Work hard so even if you fail, it will pay off
- Have a vision for the future
- Know your goals and not get distracted
- Learn from your mistakes
- Have patience and perseverance
What do you consider your greatest achievement so far?
But our biggest achievement so far, is definitely the love and appreciation we get from our loyal customers. It makes all the blood, sweat and tears behind it completely worth it.
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Digitisation is a new opportunity for young companies like us to reach out to a wider market. It gives all entrepreneurs an equal platform of opportunity irrespective of gender, age or geographical location.
Who inspired you to take up baking?
My mom inspired me to get into the kitchen, my aunt inspired me to bake, and my dad inspired me to turn it into a business. Also, while travelling abroad, I came across lots of niche dessert shops, which you really didn’t see here until very recently.
It’s a great time to be a woman entrepreneur in India right now! It’s inspiring to see this wave of change, people take women more seriously and it keeps you motivated to give your best.
What advice would you give to young entrepreneurs?
As cliched as it may sound – Do what you love and love what you do. Take the risk, but be patient for the results. Keep challenging yourself cause your only competition should be with yourself. And lastly, believe in yourself.
It’s the generation of the #girlboss!
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