Colors CEO Raj Nayak says mass media has the ability to stem gender bias supported by social media and other viral platforms. Speaking as Keynote at Digital Women Awards in Mumbai. He urged people across sectors to consider women as leaders from the start, ones who are shouldering some of the best businesses in the country besides doing good for the community at large. In a short but powerful conversation Raj said his platform Colors led by example where many of the top positions were occupied by women, who were not only delivering results but also improving the culture and gender approach of the entire organisation.

Digital Women Awards, organised by SheThePeople.TV is an effort to recognise and reward women with ideas and innovation in the digital space. Calling women entrepreneurs forces of change he said they had the power to lead by example and change the conversation in the world around them.

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